The head quartes of Ultima Media and SWMH outside of Munich in Germany

Welcome SWMH to the Labrador CMS family

Discover how Ultima Medias new platform, powered by Labrador CMS, is revolutionizing the automotive industry with insights on digital trends.

Jan Thoresen
Jan Thoresen Finance Correspondent
Published Modified

SWMH & Ultima Media Launches Automotive Site with Labrador CMS

SWMH has launched a new website focused on automotive digital transformation, powered by Labrador CMS, marking a significant technological advancement.

This platform aims to be a central hub for industry professionals, highlighting the growing importance of digitalization in the automotive sector.

This factbox was generated by Labrador AI and proof-read by a journalist.

German media giant Südwestdeutsche Medien Holding GmbH (SWMH), owner of B2B media firm Ultima Media since 2017, has launched adt.media, a website dedicated to Automotive Digital Transformation. The platform is powered by Labrador CMS.

SWMH, known for its diverse media portfolio, is leveraging Ultima Media's automotive industry expertise for this specialized B2B venture. Adt.media will focus on digitalization trends including autonomous driving, EVs, and connected vehicles.

Scaling large media groups

The website aims to serve industry professionals and technology innovators seeking insights into the evolving automotive sector. Labrador CMS was chosen for its flexibility, scalability, and multi-site capabilities, supporting efficient content management and multi-channel publishing.

This initiative marks a strategic expansion for SWMH and Ultima Media into the critical area of automotive technology and its impact on the industry. The move reflects a trend towards specialized online media catering to niche audiences.

Labrador CMS is growing fast in Europe, United States and Asian Pacific, helping professional media cut cost and publish faster on a modern hosted platform.

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