AI in CMS: What Can You Really Do with Your Website?

Since ChatGPT was launched in 2022, we’ve seen AI features bolted onto just about any product, software or not. But did you know that there are AI tools you can use in your content management system?

From translation to helping you develop better SEO titles for your content, you can use AI to speed up your publishing and make your life at work more manageable. But instead of switching to ChatGPT, Claude, Perplexity, or some other AI app, you should be able to access those features straight from your CMS.

Here are some of the best AI CMS tools you should watch out for and what they can do for your news website.

Leading questions and concerns regarding AI

Before we address how AI can be used in a CMS, let’s address your potential concerns about using AI in your CMS.

Data privacy and security

Most AI tools use your content to train their large language learning models. The same goes for AI in CMS. You want to ensure that you own your data and that no third-party company can access whatever you type in or copy and paste.

Since the content you add to the AI tool will be published anyway, your biggest concern should be intellectual property. In other words, the output is yours and not the intellectual property of OpenAI or whatever company is behind the tool.

Content quality

The AI tool should (re)create content in the same tone of voice and quality as your own. The great news is that most AI models can be taught to use your tone of voice and adhere to your standards.

The content should also be optimized for SEO so that the output has all the right keywords in the right places.

Customization and control

As the journalist or editor, you should be able to customize the output easily. In other words, take what the AI provides and adjust it to your needs.

AI CMS tools should work specifically for the CMS format and allow you to easily create summaries, SEO titles, meta descriptions, image captions, and similar output types in the content management system.

Integration and compatibility

Ideally, the CMS should have out-of-the-box AI features, and you can access them in the dashboard and content editor. 

If not, it should provide readily available plugins that you can install and use without complications.

Cost and ROI

Using AI in any form will cost money. You want to ensure that the CMS's AI features are included in the base plan or that the plugins don’t cost considerable money.

Performance and accuracy 

The AI should accurately create, summarize, and categorize content. It should also easily handle large datasets, which is crucial for publishers with a significant body of content.

Workflow and user experience

The typical CMS has several users: content creators, editors, content managers, SEO professionals, and others. The AI CMS features should be easy to understand and use so that everyone can access them without much training.

Where can you use AI? Automated editorial and publishing workflows with AI 

You could go to ChatGPT and ask it to tell you how to use AI in a CMS, which would be pretty meta. But to save you from all that work, here are a couple of great ways to use artificial intelligence in your daily publishing.

AI title generator

Many writers leave the title as the last thing they write; the same goes for introductions. You can only think of an appropriate, captivating way to attract the reader and grab their attention after creating the whole story. But what if you ran out of creative juices by the time you needed to come up with a title?

Labrador CMS lets you use AI to develop the title of your next piece of content. It considers the body of the content to create a catchy, easy-to-read, perfectly formatted title for your piece of content.

The same goes for introductions! If you have the rest of the content ready, Labrador CMS can quickly create an introduction that hooks the reader into staying on the page and finishing the piece.

AI article summary generator

Based on our internal research, a summary at the top of your article can be a lifesaver for your content. It increases the session length and engages the visitor to continue reading instead of bouncing. This is especially true if the visitor came through from search results or another page on someone else’s website.

You can use the article summary generator in Labrador CMS to create a short teaser about your content piece in just a few seconds.

Automated SEO text

Publishing content without regard to SEO is pretty reckless, as well-optimized content can bring visitors for months on end. But let’s face it: SEO is very complex, and it can be very confusing to find out what (not) to do with your CMS.

Labrador CMS helps with key features such as automatically generated sitemaps, microformats for fast caching, and the default .webp format for images. Beyond that, we have AI SEO features to help when creating new content.

With one click, Labrador CMS suggests an SEO-optimized title and a meta description that you can use immediately. Instead of racking your brains trying to find the ideal title length and keyword positioning, you can simply click and generate it.

AI article tagging

Tags are the bane of existence for many journalists. Sure, clicking and adding a simple tag to a post seems easy enough, but what about doing it for hundreds of posts simultaneously? And let’s not forget that sometimes it’s impossible to think of the correct tags for a piece of content.

With Labrador CMS, you can add tags to content automatically. You can also restrict tags to a certain pattern or allow only a certain user group to edit and manage tags.

Automated article translations

Using AI to translate content is nothing new. You could have done that for years with Google Translate. But let’s admit it: copying and pasting content to and from apps like Google Translate or DeepL is not very convenient, especially if you have many different content pieces to publish and various language versions to take care of.

Labrador CMS lets you translate to 141 different languages without doing any manual work. Choose the piece you want to translate, then the target language, and Labrador CMS will translate the content, the title, meta description, and everything else the visitor can see in the original language.

Cite and translate with AI

If you’re covering a story in a country whose language you don’t speak, it can be tricky to pull references or cite sources. 

Labrador CMS allows you to quote the source (in one of those 141 languages) and refer to it in the language you’re using to write. It’s a great shortcut to create a high-quality piece of content relatively quickly.

AI social media assistant

Have the perfect news piece but don’t know how to share it on socials? With our bot, you can generate an engaging, quick, and witty caption for each news piece. Once again, with one click.

You can set the tone for the captions yourself to ensure that they align with the rest of your content.

Automated image captions

Whether for SEO, accessibility, or adding more value to your content, captioning your images is always a good idea. But it’s easier said than done when you have a massive content volume, and each piece has a few photos.

Labrador CMS uses AI to understand what is in the image and adds a caption automatically in the CMS. No matter how many photos you have in a content piece, captions are generated in the blink of an eye. You can use them in the content piece or overt, as image alt descriptions for SEO.

Smart charts

Labrador CMS recently added this neat AI feature: the ability to create charts directly from the data in the article in your CMS. You just have to select the chart element and Labrador CMS generates line, bar, pie or donut charts.

Brand prompts

The quality of output with AI depends on the quality of your prompts. Labrador gives you the option of choosing between a base, site or user prompt. This lets you adjust the content based on the rest of the article, the entire website or a single journalist creating articles on your website.

Get inside information about the CMS

The average CMS has countless features you may not be aware of. Typically, you’d have to go through complex documentation, walkthroughs, tutorials and guides to find out what you can use. But with Labrador CMS, we wanted to make things easier for you.

You can integrate the chatbot to ask questions about the CMS, such as where to find a certain feature, how to embed a video, how to change the mobile version of the page without affecting the web one, and much more.

The future of CMS is here

AI features in a content management system don’t have to be a glorified ChatGPT bot. True artificial intelligence in a CMS helps you speed up your publishing workflows, unlock your creativity and provide a better user experience for your readers.