Yes, Labrador CMS supports digital first print workflows  and omnichannel publishing

Did you know that Labrador CMS integrates with print systems? Publishers no longer need to have separate workflows for different channels. This integration is critical as publishers are moving to a digital-first strategy while still maintaining a strong print presence. The integrated print systems include Roxen, Aptoma and InDesign via CMS Publisher Plugin by Mediabox.

“We write all our articles directly in Labrador now, and we hardly ever use Word anymore,” said Oda Cecilie Folde, assistant editor, in the local newspaper Selbyggen. 

The local newspaper, that has a near full coverage in their regions run a digital first operation and also publish to print. They use Labrador’s direct integration with InDesign for print. Read more below.

Structured Data and High-Resolution Images

Labrador CMS store data in a highly structured manner. This ensures that content can be easily managed, searched, and exported to various formats without any hassle. And, Labrador CMS retains all images in their original resolution. This feature is particularly important for print publications, where high-quality visuals are vital. Publishers can trust that their images will meet the high standards required for print media.

Easy Integration with Print Systems

Labrador CMS was developed in close collaboration with media who have a footprint in both print and online markets. This collaboration helped make the system tuned to the needs of the industry, saving publishers both time and resources.

The process is simple: create and manage your content within Labrador CMS, and when you're ready to go to print, the system allows for a direct export. There's no need for additional manual adjustments or reformatting, which reduces the risk of errors and ensures consistency across all platforms.

Customer Stories in the Media Market

Selbyggen newspaper in Norway has improved their operations both on digital and print. 

“We installed CMS Publisher this spring. This is a link between our Labrador page and InDesign, which is what we use to produce the paper edition. I like that the things we write in Labrador immediately show up in the CMS Publisher, and that I can just pull it onto the InDesign page with all the images and everything in the same place. In comparison to what we did before, this system has improved our workflow immensely,” noted Oda Cecilie Folde.

Världen Idag has a web first approach

 All journalists are writing their articles in Labrador CMS. They then send their articles to Roxen print production system and use their autolayout to quickly and easily produce the print version. 

Labrador CMS separates data and layout, and sends structured data to the print system. All images are stored in high res on Labrador’s backend, and the article is sent in json-format, in a few seconds.

“We have invested in Labrador CMS and Roxen to adapt to the digital reality, where the web is becoming increasingly important to us as a newspaper," said Jonas Adolfsson, editor-in-chief of Världen idag.

According to Henrik Lundell, CEO of Världen idag, "We have been a satisfied client of Roxen for many years. When they took down their web solution, we looked for other companies who already had the integration with Roxen Editorial Portal. With Labrador CMS, we believe we will get a modern solution that will give us a better website."

You can read the more on Världen idag's setup in a separate article. 

Contact us at Labrador to learn more.